It seems as if Chrysler is slowly regaining its reputation in the auto industry for delivering quality vehicles. The past months have not been good for the automaker as sales continue to slide. But recently, it seems as if Chrysler has found its groove.
The revived Dodge SRT8 is drawing a lot of attention that the automaker is reportedly increasing production of the limited coupe just to meet the demand. And apart from that, The Auto Channel reported that five 2008 model year Chrysler vehicles have received five stars in crash tests conducted by government agencies.
According to the report: “The 2008 Jeep Liberty, 2008 Jeep Grand Cherokee, 2008 Dodge Nitro, 2008 Dodge Caliber, 2008 Dodge Grand Caravan, 2008 Chrysler Pacifica and the 2008 Chrysler Town & Country received the U. S. government’s highest safety ratings for frontal and side-impact crash protection from the National Highway Traffic Safety Administration.”
Obviously, Chrysler is very proud of their achievement. Frank Klegon, executive vice president for product development at Chrysler said: “Through a broad range of engineering technologies, Chrysler is offering its customers the safety they expect and deserve. Both passive and active safety systems enhance the inherent stability and safety we design into all of our Chrysler, Jeep and Dodge vehicles.”
Earlier this year, Daimler let Chrysler go as the American brand saw sales sliding and market share slipping. After the sale of Chrysler to Cerberus, it has taken drastic measures to make sure that its turnaround plan will work. That includes poaching Jim Press from Toyota and cutting non-productive models. Hopefully for the Detroit automaker, the five star safety rating given to its vehicles by the NHTSA is enough to bring back consumers to Chrysler dealerships.
